River City Times

By Jack Kerley  Move over men, "the future is female." A slogan that has been brandished and adopted by feminists and other self-empowered women over the last few years, and, honestly, it’s starting to look that way. Women are the majority , in population. In all levels of tertiary education, they’re generally the ones teaching our youth. On top of that, they are the ones that give birth to the human race. So why are women not paid the same as men?    I resent this topic, truly resent it. But l et me say one thing. T he gender wage gap IS a thing but it’s not due to the reasons most people claim. It is due to many, many extremely unique circumstances . These include women working 3-4 fewer hours a week than men, the types of jobs women look for, and how often men and women ask for raises.   With that out of the way, I want to put forward an idea that may be contentious but it’s something that I genuinely believe. If women want to truly succ...

By Griffin Hedrick Branding used to mean the identity of a company's product or service. A brand was developed to help make a product unique to sellers so they would choose to purchase it over another. Branding has taken on a new definition in our social media-inundated world. This previously marketing-based term now is applied to human beings. People on social media have to build a brand for themselves. Meaning they have to create an idea of who they are for their viewers to see. These personal brands are created for many different reasons. Sometimes for the person to gain fame. Sometimes to sell a product of service.    Regardless of definition, the purpose of the branding is to express something about the thing or individual. Having an image or brand is important because it signals to others what you are about. A brand can decide whether or not someone wants to interact with you, do business with you, or buy your thing.   Many people spend cou...

By Allegra Nokaj           In our society, the working life of women changes dramatically after certain significant life events like caring for a sick relative and childbirth. The new climate of the gig economy is providing new options for women in the workplace. The gig economy is characterized by temporary or freelance work that is usually on demand, as opposed to regular jobs. Choosing to work in the gig economy means giving up benefits the traditional work economy can provide like job security, insurance, a higher salary or a consistent work schedule. However, the gig economy offers freedom, flexibility and balance.              A recent report by Harvard University outlines how the number of women in the gig economy is outgrowing the number of men. Before the rise of this work environment, women who were not able to handle full-time employment in the workforce for various reas...